Istanbul unveils 2020 Olympic bid slogan: Bridge Together
Board Member of Koç Holding Ali Koç. AA photo
Istanbul has chosen “Bridge Together” as the slogan for its 2020 Olympic bid, highlighting the city’s unique geographic location straddling Europe and Asia.
The motto was revealed by Turkey’s Youth and Sports Minister Suat Kılıç yesterday, on the second day of the International Olympic Committee’s (IOC) evaluation commission’s four-day assessment of Istanbul’s bid.
“Istanbul is a bridge between east and west, between Europe and Asia, between civilizations, cultures and beliefs,” Kılıç said. “With its 10,000-year history, it is the most important bridge between different civilizations.”
Earlier, leading businessman Ali Koç assured the IOC of the private sector’s support of Istanbul’s bid.
“I am here today on behalf of the business community of Turkey to express our readiness to help one of the most important projects in Turkey’s history,” Ali Koç, Board Member of Koç Holding, told reporters yesterday.
“Our business leaders see the Olympics as an incomparable opportunity to tell our story to the world, to rebrand Turkey, to demonstrate our growing capabilities and to compete with the best companies in the world,” Koç added. [...]
OTHERS - Istanbul unveils 2020 Olympic bid slogan: Bridge Together